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China's automobile competitiveness in the sea is increasing

日期: 2022-10-19
浏览次数: 0

China's automobile exports are gaining momentum and reaching a new level.

After the export volume jumped to the second place in the world for the first time in August, China's automobile export reached a new high in September. Among them, whether it is production, sales or export, new energy vehicles continue to maintain the growth trend of 'riding the dust'.

According to industry insiders, the export of new energy vehicles has become a highlight of China's automobile industry, and the penetration rate of domestic new energy vehicles in overseas markets has increased rapidly, and this good development trend is expected to continue.

Exports in the first three quarters increased by 55.5% year on year.

According to the monthly sales data released by China Automobile Industry Association (hereinafter referred to as China Automobile Association) on October 11th, in August, automobile exports reached a record high, exceeding 300,000 vehicles for the first time. In September, China's automobile exports continued to achieve good results, with a year-on-year increase of 73.9% to 301,000 vehicles.

Overseas market is becoming a new direction of sales growth of self-owned brand car companies. From January to August, the export share of SAIC increased to 17.8%, Changan increased to 8.8%, Great Wall increased to 13.1% and Geely increased to 14%.

Encouragingly, independent brands have achieved a comprehensive breakthrough in the export of European and American markets and the third world markets, and the export strategy of China base of international brands has become increasingly effective, highlighting the overall improvement of the quality and quantity of domestic automobiles.

According to Xu Haidong, deputy chief engineer of China Automobile Industry Association, while the export volume is rising, the price of bicycles is also constantly rising. The average price of new energy vehicles in overseas markets in China has reached about 30,000 USD.

According to the data of the Passenger Car Market Information Association (hereinafter referred to as the Association), the accelerated breakthrough of the passenger car export market is a bright spot. In September, the export of passenger cars (including complete vehicles and CKD) according to the statistics of the Federation was 250,000, an increase of 85% year-on-year, which was higher than the increase of 77.5% in August. Among them, the export of independent brands reached 204,000, an increase of 88% year-on-year. From January to September, 1.59 million domestic passenger cars were exported, a year-on-year increase of 60%.

At the same time, the export of new energy vehicles has become an important driving force for domestic automobile exports.

According to the data of China Automobile Association, from January to September, China automobile enterprises exported 2.117 million vehicles, a year-on-year increase of 55.5%. Among them, 389,000 new energy vehicles were exported, a year-on-year increase of more than doubled, and the growth rate was much higher than the overall export growth rate of the automobile industry.

According to the data of the Federation, 44,000 domestic new energy passenger cars were exported in September, accounting for about 17.6% of the total exports (including complete vehicles and CKD). The new energy vehicles owned by SAIC, Geely, Great Wall Motor, Aichi Motor, Jianghuai Automobile and other car companies have performed well in overseas markets.

According to industry insiders, China's new energy vehicle export has formed a pattern of 'one super and many strong': Tesla China's export ranks first overall, and several of its own brands have a good export situation, while the top three new energy vehicle export markets are Belgium, Britain and Thailand.

Multiple factors promote the export growth of automobile enterprises.

The industry believes that the strong momentum of automobile exports in the first three quarters of this year is mainly due to the help of many factors.

At present, the global automobile market demand has picked up, but due to the shortage of chips and other parts, foreign automobile manufacturers have reduced production, resulting in a large supply gap.

Meng Yue, deputy director of the Foreign Trade Department of the Ministry of Commerce, said earlier that from the perspective of international market demand, the global automobile market is gradually recovering. It is predicted that the global car sales will be slightly higher than 80 million this year, and the sales will reach 86.6 million next year.

Under the influence of the epidemic situation in COVID-19, the shortage of supply chain in overseas markets caused a supply gap, while due to the proper prevention and control of the epidemic situation in China, the overall stability of production order promoted the transfer of foreign orders to China. According to data from AFS(AutoForecast Solutions), as of the end of May this year, due to the shortage of chips, the global automobile market has reduced its production by about 1.98 million units, while Europe is the region with the largest cumulative reduction in automobile production due to the lack of cores in the world. This is also a major factor in the better sales of China cars in Europe.

Since 2013, as countries have decided to transform to green development, the new energy automobile industry has started to develop rapidly.

At present, about 130 countries and regions around the world have proposed or are going to propose carbon neutrality targets. Many countries have made clear the timetable for banning the sale of fuel vehicles. For example, the Netherlands and Norway have proposed to ban the sale of fuel vehicles in 2025, India and Germany are going to ban the sale of fuel vehicles completely in 2030, and France and Britain plan to ban the sale of fuel vehicles in 2040.

Under the pressure of increasingly stringent carbon emission regulations, countries' policy support for new energy vehicles continues to strengthen, and the global demand for new energy vehicles keeps increasing, which provides a broad space for China's new energy vehicles to enter overseas markets. The data shows that in 2021, the export volume of new energy vehicles in China reached 310,000, nearly three times that of the same period of last year, accounting for 15.4% of the total automobile export volume. In the first half of this year, the export of new energy vehicles continued to be strong, with the export volume increasing by 1.3 times, accounting for 16.6% of the total automobile exports. The continued growth of new energy vehicle exports in the third quarter of this year is a continuation of this trend.

The substantial growth of China's automobile exports has also benefited from the expansion of overseas 'friends circle'.

Countries along the 'the belt and road initiative' are the main markets of China's automobile exports, accounting for more than 40%; From January to July this year, China exported 395,000 cars to RCEP member countries, up 48.9% year-on-year.

At present, China has signed 19 free trade agreements, covering 26 countries and regions. Chile, Peru, Australia, New Zealand and other countries have reduced the tariffs on China's automobile products, creating a more convenient environment for the international development of automobile enterprises.

In the process of transformation and upgrading, China's automobile industry not only pays attention to the domestic market, but also focuses on the global market. At present, the investment of domestic automobile manufacturers in the new energy vehicle market far exceeds that of multinational automobile companies. At the same time, domestic automobile companies rely on new energy vehicles to develop intelligent networking technology, which has advantages in intelligence and networking, and has become the key to attracting foreign consumers.

According to industry insiders, it is precisely because of its leading position in the field of new energy vehicles that the international competitiveness of China's car companies has been continuously improved, the product line has been continuously improved, and the brand influence has been gradually enhanced.

Take Shanghai Automobile Group as an example. At present, SAIC has established more than 1,800 overseas marketing service outlets, with products and services distributed in more than 90 countries and regions, forming six major markets, including Europe, Australia, New Zealand and America, with the cumulative overseas sales exceeding 3 million vehicles. Among them, SAIC sold as many as 101,000 vehicles overseas in August, up 65.7% year-on-year, accounting for nearly 20% of the total sales, making it the first enterprise in China to sell more than 100,000 vehicles overseas in a single month. In September, SAIC's exports increased to 108,400 vehicles.

Duan Yingsheng, a securities analyst of Founder, said that independent brands have accelerated the development of markets in Southeast Asia, Europe and America through overseas factories (including KD factories), joint overseas sales channels and independent overseas channels. At the same time, the market recognition of self-owned brands is also gradually increasing. In some overseas markets, the popularity of self-owned brands is comparable to that of multinational car companies.

Optimistic about the prospects, car companies actively deploy overseas

While achieving outstanding export performance, domestic brand car companies are still actively deploying overseas markets to prepare for the future.

On September 13th, 10,000 MG MULAN new energy vehicles of SAIC were shipped from Shanghai to the European market, which is the largest batch of pure electric vehicles exported from China to Europe. According to the relevant person in charge of the Ministry of Industry and Information Technology, SAIC's export of '10,000 vehicles to Europe' marks a new breakthrough in the international development of China's automobile industry, and the export of new energy vehicles in China has entered a stage of rapid development, which also drives the global automobile industry to transform into electrification.

In recent years, Great Wall Motor's overseas expansion has also been very frequent, and its overseas sales of complete vehicles have exceeded 1 million. In January this year, Great Wall Motor acquired the Indian factory of General Motors, together with the Mercedes-Benz Brazil factory acquired last year, as well as the Russian and Thai factories established. Great Wall Motor has achieved its distribution in Europe, Asia and South America. In August this year, Great Wall Motor and Emil Foley Group formally reached a cooperation, and both sides will jointly explore the European market.

Chery, which exported to overseas markets earlier, saw its exports increase by 152.7% year-on-year to 51,774 vehicles in August. Chery has established 6 R&D centers, 10 production bases and more than 1,500 sales and service outlets overseas, and its products are exported to Brazil, Russia, Ukraine, Saudi Arabia, Chile and other countries. In August of this year, Chery started negotiations with Russian automobile manufacturers to realize local production in Russia.

From the end of July to the beginning of August this year, BYD announced its entry into the passenger car market in Japan and Thailand, and began to provide new energy vehicle products for Sweden and Germany. On September 8th, BYD announced that it would set up an electric vehicle factory in Thailand, which is scheduled to start operation in 2024, with an annual production capacity of about 150,000 vehicles. The produced vehicles will be put on the local market in Thailand and radiate to other surrounding areas at the same time.

Changan Automobile plans to build two to four overseas manufacturing bases in 2025. Changan Automobile said that it will set up its European headquarters and North American headquarters in due course, and enter the European and North American automobile markets with high-quality and high-tech automobile products.

Some new car-making forces are also aiming at overseas markets, eager to try.

According to the report, on September 8th, Zero Run Auto announced its official entry into the overseas market. It reached a cooperation with an Israeli auto industry company to export the first batch of T03 to Israel; Weilai said on October 8th that its products, system-wide services and innovative business models will be launched in Germany, the Netherlands, Sweden and Denmark. Europe is also the preferred region for Xpeng Motors's global layout. In February this year, Xpeng Motors announced that it had reached a cooperation with European distributor group Emil Frey NV, which will help Xpeng Motors to quickly introduce into the European market. In addition, Aichi Automobile, Lantu Automobile and Weimar Automobile have also entered the European market.

China Automobile Association predicts that China's automobile exports are expected to exceed 2.4 million this year. According to the latest research report of Pacific Securities, exerting efforts on the export side can help domestic high-quality automobile and parts enterprises accelerate the extension of industrial chain, and further stimulate their endogenous power in terms of technology iteration and quality system improvement.

However, people in the industry believe that self-owned brands are still facing certain challenges when they go out to sea. At present, most of the self-owned brands entering the markets of developed countries are still in the trial stage, and the globalization of China's automobiles still needs time to be verified. (Reporter Zhou Wuying comprehensive report)

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