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Sales doubled in the first quarter! The price increase of new energy vehicles is a last resort

日期: 2022-04-13
浏览次数: 0

Wei Lai, who just said 'no price increase for the time being' not long ago, couldn't hold back, and joined the new energy vehicle price increase team.

On the 10th, Weilai officially announced that from May 10th, 2022, the prices of three models of Weilai will be raised by 10,000 yuan.

Car bosses: price increases are a last resort

In response to this price increase, Li Bin, CEO of Weilai, posted a message on Weilai APP on April 11th, saying: Raw materials, especially battery raw materials, have risen too much this year, and there is no downward trend in the near future. I originally wanted to take it on my shoulders, but I can't bear the burden of the epidemic, and the price increase is also a last resort. Please understand.

On March 25th, in the conference call of Weilai 2021Q4 financial report, Li Bin once said that after the sales volume of Weilai increased, many shared costs dropped a lot. At present, we have no idea of price increase for our products.

However, at that time, he also said, 'This year, Weilai has a product promotion plan. At that time, a new price strategy will be formulated according to the market and raw material prices. '

Weilai is not the only car company facing the cost pressure. Both the ideal of 'a new force in building cars' and Tucki also said that the cost is 'under great pressure'.

Li Xiang, CEO of LI, said in an interview, 'The increase in battery cost in the second quarter is outrageous.' Xpeng Motors CEO He Xiaopeng publicly stated that 'the price increase of power batteries is beyond imagination.'

'Recently, the price of raw materials has been rising, especially the cost of lithium carbonate may be 30,000-50,000 yuan, but now it has gone up dozens of times.' Li Xiang is 'very helpless' about the price increase of raw materials. 'If new energy vehicles continue to develop, lithium carbonate will form an important futures market in the future, and there will probably be serious speculation.'

Zhongxin Finance noted that at the beginning of 2021, the price of lithium carbonate, the raw material of power battery, was only about 50,000 yuan per ton, but recently it has soared to about 500,000 yuan per ton. The price of nickel, another raw material for power batteries, has also soared after the epic rise, and the nickel futures have risen from about $20,000 to about $33,000 per ton.

Judging by Cui Dongshu, Secretary-General of the Federation, the production of lithium ore is related to the season. In summer, the output of lithium ore in Salt Lake is large, but the demand is relatively stable, so the price of lithium carbonate will not continue to rise in the near future.

Strange phenomenon! Price increase, sales still doubled

Before Weilai, since 2022, the price of new energy vehicles has generally been raised. Tesla, BYD, Tucki and other car companies have successively announced price increases, even more than one round of price increases, ranging from several thousand yuan to tens of thousands of yuan.

However, at present, the price increase has not affected the strong sales momentum of new energy vehicles.

On April 11th, the data released by the Federation showed that in March 2022, the retail sales of new energy passenger cars reached 445,000, a year-on-year increase of 137.6%. In the first quarter of 2022, domestic retail sales of new energy passenger cars reached 1.07 million, with a year-on-year increase of 146.6%.

Why did the price rise, but the sales volume doubled? Cui Dongshu, Secretary-General of the Association, said that the sales model of new energy vehicles is order sales. At present, there are many orders before the price increase in the hands of various car companies, which leads to basically digesting the previous orders in March-April.

At the same time, Cui Dongshu also stressed that consumers of new energy vehicles have the characteristics of strong rigid demand, relatively low price sensitivity, and small price changes will not significantly affect consumers' demand for new energy vehicles.

However, some insiders believe that the soaring prices of raw materials will affect the overall development of the new energy automobile industry chain. Cui Dongshu said, 'From the perspective of upstream and downstream industries, measures such as standardizing market behavior have become the consensus of the industry.'

Ou Yangming Gao, an academician of the Chinese Academy of Sciences, also said that in order to ensure supply safety, effective measures should be taken to combat hoarding, so as to avoid the impact on the sales of new energy vehicles this year. At the same time, he predicted that the balance between supply and demand of lithium resources might return to normal after 2-3 years, and there might be a cyclical surplus of power battery capacity in 2025.


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