For Tesla, who is looking for the ultimate experience, the development of Tesla China is like a show of “Speed and passion”.
Tesla China delivered a record 40,000 cars in August, only to be eclipsed by the September figures released at the end of the National Day holiday. The latest figures, released on October 12th, showed that Tesla China delivered a record 56,006 vehicles in September, up 27% month on month and 394% year on year. That’s the equivalent of putting a car into the hands of a customer every 46 seconds.
“We are really encouraged by this performance,”said Tao Lin, Tesla’s global vice president. “China’s favorable business environment and opening-up policy are the most important factors in achieving this result.”
Over the past two years, Tesla has organized an increasingly complete new energy automotive industry chain in China, where more than 90 percent of the components and components come from China, and where more than 99 percent of Tesla’s Shanghai plant employees are Chinese. China was Tesla’s first market outside the United States for a home grown product, and in the third quarter of this year it became Tesla’s main export hub worldwide. At the same time, Tesla has set up a science and Technology Innovation Center in Beijing, a research and Development Center in Shanghai, and continues to build local engineering teams, which will further promote the development of upstream and downstream industries, strive to promote the common progress of the entire industry.
Now Tesla, made in China for export, has become a new calling card for made in China, and the Ultimate Factories has become a window into the world’s made in China Appeal. By September, Tesla’s Chinese exports had topped 100,000 vehicles, winning approval from consumers in several countries. “Made in China has excellent quality, better quality control, beyond the expectations of the driving experience, widely from Europe, Japan, South Korea, Singapore and other countries and regions consumers praise,”Tao said.
How does Tesla respond to the “Lack of core”that is constraining the global auto industry, and will it affect Tesla’s annual production targets? Tesla has been developing the core chip components on his own, Tao said. For key core chips such as autonomous driving assist, Tesla takes the approach of self development and outsourcing; for relatively mature areas such as communications, entertainment, Tesla is the main market supply. At the same time, on the basis of powerful technology r & D capability, some chip functions can be replaced by software development and programming to cope with the shortage of chips. “Of course, we also look forward to the rapid growth of domestic chip manufacturers, domestic r & D chip can be used more,”Tao said.
Under the background that all countries in the world have established the goal of emission reduction and made joint efforts to deal with climate change, the new energy automobile has become the general trend of the global automobile industry. China has set a “3060”emission reduction target, Tesla as a representative of new energy vehicles, has also been contributing to the cause of China’s emissions reduction. “Tesla has played a strong market leading role in China, with more than 300 open patents so far. Especially in the industrial chain, supply chain, consumer promotion and so on,”Tao said, “For Tesla, the overall prosperity of the new energy sector is the only way to accelerate the completion of the energy mission.”
China has been the world’s largest producer and marketer of new energy vehicles for six consecutive years. In particular, the government, car companies, new brands, the entire industry upstream and downstream enterprises under the joint promotion of China’s new energy vehicle market has become a world sample. However, Tao also pointed out that there is still a certain gap between China’s car ownership per capita and that of developed countries. Under the current situation, the willingness of more consumers to switch to new energy vehicles and first-time buyers to choose new energy vehicles is on the rise, the market potential is still huge. The penetration rate for new energy vehicles rose to 17.8 per cent in August, according to the association, indicating that new energy vehicles are still in a critical period of introduction and that the penetration rate will increase further.
“As we know more about smart cars, I believe many customers will appreciate the advantages of smart cars and make their own choices. We are seeing similar trends all over the world, and China is no exception, and we are confident about our future development,”Tao said.